Dan spent 20 years working in the advertising and marketing of food, His clients included CocaCola, McDonalds, Walkers, Cadburys, Tesco, ASDA and Sainsbury’s. In 2014 Dan was
diagnosed with type 2 diabetes. As he learned to manage his disease, he also learned of the crisis in obesity and the essential role food choice has in both health and happiness. In 2016 Dan closed
his agency and launched Living Loud.
Living Loud is global charitable alliance of medical professionals, digital technologists and the creative industries setting out to transform lifestyle healthcare. It campaigns for reform of junk
food marketing and works to use insight, creativity and technology to inspire people to prevent and overcome illness.
Their recent work includes:
1. Consultants to the Jamie Oliver Food Foundation on Sugar Smart, the multi-sectorial campaign to help people understand the danger of consuming too much sugar
2. Advisor to the Centre for Social Justice on policies to improve childhood obesity rates in our most socially deprived communities.
3. Partnering with the Food Foundation on cross-sector collaboration to use marketing to
increase the nations consumption of vegetables
4. Offering our expertise, friendship and support to organisation which share our goals including the Obesity Health Alliance, Food Foundation, Action on Sugar, Cancer Research
and the Jamie Oliver Foundation.
Dan is a regular speaker at All Party Parliamentary Groups and committees on childhood obesity, food and diabetes, conferences such as Food Matters Live, and government and industry
workshops. His 2018 media work includes The Daily Mail, The Guardian, BBC Newsnight and Sky News.